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CASE STUDY
Our ChanceTN
Industry
Nonprofit
Services
Commercials
Photography
Social Media
Our Chance Story Campaign
Working with tcg and the Martha O'Bryan's internal marketing team, we conducted qualitative interviews with ambassadors to tell their stories through short videos, photography and social media content.
The stories connected with target audiences in Tennessee to generate thousands of applicants for their impactful new initiative, Our ChanceTN.
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